Style: Comedy, skits, challenges, interviewsĪs can be seen from the list above, the most popular genre for Japanese viewers is comedy and skits. Style: Comedy, vlogs, challenges 1. President Hajime – 4.89 million subscribers
Style: Oogui (big eater), food, product reviews 2. HikakinTV – 3.85 million subscribers Style: Music label, K-pop, commercials, announcements 3. Yuka Kinoshita – 2.79 million subscribers YG Entertainment – 2.75 million subscribers Style: Comedy, food, games, vlogs (Hikakin’s younger brother) 5. HikakinGames – 2.66 million subscribers Style: Comedy 6. SeikinTV – 2.16 million subscribers
Style: Cooking, recipes 7. Fischer’s – 2.13 million subscribers Style: Music (beatboxing) 8. Hey! It’s Mosogourmet!! – 1.93 million subscribers Style: Comedy, vlogs 9. HIKAKIN – 1.86 million subscribers President Hajime 2 – 1.75 million subscribers Of the many popular Japanese YouTube channels, which ones have the most subscribers and what sort of content do they produce? Top 10 Japanese YouTube Channels (10~1) 10. Japan is one of the biggest markets for YouTube in Asia and spawns many popular YouTubers. Of course, this phenomenon is not exclusive to the West. This has created a whole new media landscape for marketers and brands and many opportunities for influencer marketing through new online personalities.Ī screenshot of some of the top trending YouTube videos in Japan, 2017. In fact, many who originally started on YouTube are now “making it big” on conventional media (like television), and many television shows today post short clips on YouTube to reach a younger audience who are more into streaming and on-demand content than live TV. The YouTube content creator landscape is constantly changing and increasingly influential. As of May 2019, we have updated this list.